CAPE TOWN FESTIVAL OF RUNNING
PUT YOUR BRAND AT THE HEART OF CAPE TOWN'S RUNNING COMMUNITY
Partner with the Cape Town Festival of Running, hosted by Hewat Athletics Club, and connect with runners, running clubs, families, supporters and the wider Cape town community.
4,500
TARGET PARTICIPANTS
- 50km Ultra Marathon
- 21km Half Marathon
- 5×5km Relay
PARTNERSHIP WITH PURPOSE
WHY PARTNER WITH US?
The Cape Town Festival of Running offers businesses and organisations an opportunity to connect with an active and engaged audience while demonstrating their commitment to sport, health, community, and local development.
AUDIENCE REACH
Connect with runners, families and supporters.
BRAND VISIBILITY
Gain exposure through event promotions and race-day branding.
Community impact
Support local sport, wellness and community development.
Event engagement
Engage directly with participants through activations and promotional opportunities.
CHOOSE YOUR INVOLVEMENT
SPONSORSHIP OPPORTUNITIES
Partner with the full festival, support a race, or contribute to a specific part of the event.
TITLE / NAMING PARTNER
Lead the festival with prominent visibility across event promotion, social media and race-day branding.
Event Partner
Support the 50km Ultra Marathon, 21km Half Marathon or 5×5km Relay.
Specialist Sponsor
Support a specific need such as water stations, medals, apparel, nutrition, medical services or race equipment.
CASH OR IN-KIND
Support can be financial or provided through useful products, services, equipment, prizes, nutrition or merchandise.
BUILD MEANINGFUL VISIBILITY
WHAT YOUR BRAND CAN RECIEVE
A focused mix of visibility, race-day presence and direct engagement with the running community.
MARKETING VISIBILITY
Logo placement, website recognition and social media exposure.
RACE-DAY PRESENCE
Agreed branding, signage, partner recognition and MC announcements.
DIRECT ENGAGEMENT
Runner-pack material, product sampling or on-site activation opportunities.
